Jobs

Berlin Office

Senior Marketing Manager
Online Marketing & eCommerce Manager


Senior Marketing Manager

New Garden Lab is a young, dynamic and fast growing Berlin start-up that specializes in the online and offline sale of high-quality CBD products in the Health & Wellness Industry.

Our concept stores offer an exquisite selection of products from our own brand, Herbliz, alongside other CBD brands for a self-aware and healthy lifestyle. Our shops convey a feeling of harmony and are places for exchange, where our customers receive individual support and advice in a discreet atmosphere.

For our office in Berlin we are looking for:
passionate and creative Senior Marketing Manager (Team Lead)

Responsibilities

  • Help to shape and communicate the vision and mission of our brand.
  • Create and supervise marketing calendar
  • Analyze brand positioning and consumer insights.
  • Translate brand elements into plans and go-to-market strategies.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor market trends, research consumer markets, and competitors’ activities.
  • Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing campaigns.
  • Plan publicity strategies and campaigns.
  • Write and produce presentations and press releases along with a copywriter.
  • Analyze  media coverage and build reports on media coverage and campaign ROI.
  • Monitor and proofread all external and internal materials. Supervise, write and/or produce reports, articles, leaflets, journals, catalogues and brochures for both external and internal distribution.
  • Represent the company and provide support as needed at various trade shows and conventions.
  • Monitor product distribution and consumer reactions.
  • Organize events such as product launches, exhibitions, store-opening and etc.
  • Organizing photo and video shooting, post production and final product releases.
  • Work closely with the Creative Marketing Director, oversee the local team with the prioritization and execution of graphics and other marketing content.

Requirements

  • 3+ years working experience as a marketing and PR manager
  • 1+ years experience as a team leader
  • Strong analytical skills partnered with a creative mind
  • An instinctive feeling about future product concepts
  • An excellent communicator as a team leader
  • Fluent German and proficient English language skills 
  • Excellent understanding of the full marketing mix
  • Enthusiastic about CBD health and wellness market
  • Up-to-date with the latest trends and marketing best practice
  • Flexible yet organized for working in a fast paced environment
  • Degree in marketing or a related field

Sounds right to you?

Send your application including CV and portfolio to hr@newgardenlab.com



Online Marketing & eCommerce Manager

New Garden Lab is a young, dynamic and fast growing Berlin start-up that specializes in the online and offline sale of high-quality CBD products in the Health & Wellness Industry.

Our concept stores offer an exquisite selection of products from our own brand, Herbliz, alongside other CBD brands for a self-aware and healthy lifestyle. Our shops convey a feeling of harmony and are place for exchange, where our customers receive individual support and advice in a discreet atmosphere.

For our office in Berlin we are looking for:
passionate and creative Online Marketing & eCommerce Manager reporting directly to the Head of eCommerce

Responsibilities
  • Monitor site traffic and development of KPIs
  • Manage website content: build new content areas and improve existing content
  • Implement A/B tests for landing pages and conversion optimisation
  • Maintain eCommerce web store and store catalogue
  • Help define & create lifecycle marketing and segmentation strategies that attract and retain customers
  • Help set up business processes and integrations with thrid-party platforms
  • Monitor product performance, track KPIs & give feedback for improving product performance
  • Implement sales strategies and campaigns to increase conversion, average basket and av. items per order
  • Research competitors’ strategies and tactics to competitively position our products
  • In cooperation with the brand manager, publish & distribute externally created content that promotes our brands 
  • Help launch omni channel campaigns with a digital first attitude
Requirements
  •  A passionate self-starter with a degree in marketing or a related field
  • Proven working experience as an online marketing manager, 2+ years experience preferred
  • Strong analytical skills, familiar with web reporting/controlling platforms
  • An excellent communicator, both verbally and in writing
  • Excellent understanding of the full marketing mix
  • Enthusiastic about CBD health and wellness market
  • Up-to-date with the latest trends and marketing best practice
  • Fluent German and proficient English language skills 

Sounds right to you?
Send your application including CV, cover letter and possible start date to hr@newgardenlab.com